Bounceback Email Campaign
The school requested something different from what they traditionally run and only asked that we use the school colors and campus photography. I wanted to capture the spirit of Baylor through both on-campus and online means so I went for a design that could showcase both options. Choosing a strong campus image that would stand out to new students, the bear statue is a fun way to engage students with what they can look forward to when they arrive at Baylor. The over the shoulder online image works best to capture the life of their off-campus students, showing that education is accessible and adaptable for their students on the go. These hero images are simple yet impactful as they accompany information on a student's next steps.